Grupo Jumex, the globally recognized Mexican beverage giant, is entering the alcoholic beverage market with the launch of Jumex Hard®, a bold new malt-based hard nectar. Known for its iconic fruit juices, Jumex is expanding its portfolio with this innovative product, blending natural fruit flavors with a refreshing alcoholic twist.
Jumex Hard® is crafted from high-quality ingredients, offering a unique taste that appeals to both traditional fruit juice lovers and fans of hard seltzers. Available in a variety of flavors, including mango, pineapple, and guava, this hard nectar provides a refreshing alternative in the booming flavored alcoholic beverage market. With a lower alcohol by volume (ABV) content compared to other hard drinks, Jumex Hard® is perfect for casual gatherings and social occasions.
In a recent statement, Grupo Jumex’s CEO emphasized that the launch of Jumex Hard® marks a pivotal moment for the brand, which has been synonymous with family-friendly beverages for decades. “We are excited to introduce a product that retains the rich, fruity heritage of Jumex, while tapping into the growing demand for innovative alcoholic beverages,” the CEO stated.
This new product is aimed at consumers who seek a flavorful and lighter alcoholic option. With the rising popularity of malt-based drinks and hard seltzers, Jumex’s entry into the space signals its commitment to diversifying and evolving with market trends. The company plans to initially launch Jumex Hard® in select markets across North America, with broader distribution in the coming months.
As Grupo Jumex expands its offerings, Jumex Hard® is poised to stand out in the competitive beverage landscape, blending the brand’s iconic fruit juice experience with the excitement of a malt-based hard drink.
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